INDUSTRY:
Ecommerce
YEAR:
2022
The Wegan Marketplace
The Wegan Marketplace
The Wegan Marketplace
Ecommerce
2023
UX Designer
Mobile Appp
YEAR
ROLE
TYPE
INDUSTRY
The global vegan food market is projected to reach $31.4 billion by 2026, driven by environmental concerns, animal welfare, and health awareness, with Millennials and Gen Z leading the shift toward ethical, sustainable choices. Despite this growth, consumers struggle to find a centralized platform for discovering vegan products, learning about ethical living, and connecting with like-minded communities. Meanwhile, small businesses face challenges in reaching their ideal audience.
The Vegan Marketplace bridges this gap by offering an all-in-one hub to shop, learn, and connect, making plant-based living more accessible, engaging, and empowering for all.
The Process
Breaking down the project
The design process for the Vegan Marketplace app involved several key stages. I began with extensive user research to understand the needs of plant-based consumers and the challenges they face in discovering ethical products, making informed choices, and connecting with like-minded communities.
To create the final outcome, I iterated on user feedback, fine-tuned interactions, and optimized the interface for an engaging and effortless user experience. The result is a comprehensive, user-friendly platform that makes plant-based living more accessible, empowering, and connected.
Based on these insights, I developed user personas and crafted wireframes to define the app’s functionality and structure. From there, I created a high-fidelity prototype and conducted usability testing to refine the experience, ensuring seamless navigation. The final design included features such as a personalized product discovery system, educational content on ethical living, and an intuitive marketplace for small businesses.
Building on string foundations
Bringing the vision to life
The Persona
EMILY CARTER
Age: 27
Occupation: Assistant Manager
Location: New York
Goal
“I’m eager to embrace veganism, but I need a little help connecting the dots.”
The global vegan food market is projected to reach $31.4 billion by 2026, driven by environmental concerns, animal welfare, and health awareness, with Millennials and Gen Z leading the shift toward ethical, sustainable choices. Despite this growth, consumers struggle to find a centralized platform for discovering vegan products, learning about ethical living, and connecting with like-minded communities. Meanwhile, small businesses face challenges in reaching their ideal audience.
The Vegan Marketplace bridges this gap by offering an all-in-one hub to shop, learn, and connect, making plant-based living more accessible, engaging, and empowering for all.
The Process
Breaking down the project
The design process for the Vegan Marketplace app involved several key stages. I began with extensive user research to understand the needs of plant-based consumers and the challenges they face in discovering ethical products, making informed choices, and connecting with like-minded communities.
Building on string foundations
Based on these insights, I developed user personas and crafted wireframes to define the app’s functionality and structure. From there, I created a high-fidelity prototype and conducted usability testing to refine the experience, ensuring seamless navigation. The final design included features such as a personalized product discovery system, educational content on ethical living, and an intuitive marketplace for small businesses.
Bringing the vision to life
To create the final outcome, I iterated on user feedback, fine-tuned interactions, and optimized the interface for an engaging and effortless user experience. The result is a comprehensive, user-friendly platform that makes plant-based living more accessible, empowering, and connected.
The Persona
EMILY CARTER
EMILY CARTER
“I’m eager to embrace veganism, but I need a little help connecting the dots.”
GOAL
Find beginner-friendly and vegan products.
Trust the platform to handle her payment securely.
Gain confidence in her vegan journey.
GOAL
Find beginner-friendly and vegan products.
Trust the platform to handle her payment securely.
Gain confidence in her vegan journey.
FRUSTRATIONS
Difficulty identifying genuinely vegan products.
Feeling uncertain about the nutritional value of her choices.
Overwhelmed by the lack of guidance for new vegans.
FRUSTRATIONS
Difficulty identifying genuinely vegan products.
Feeling uncertain about the nutritional value of her choices.
Overwhelmed by the lack of guidance for new vegans.
Age : 27
Occupation : Assistant Manager
Occupation : Assistant Manager
Location: New York
Location: New York
The Persona
How might we make discovering vegan products feel personal, cultural, and inspiring?
How might we build trust in unfamiliar brands and ingredients?
How might we create a space where users don’t just shop, but share, learn, and connect?
How Might We
Easy Navigation
Easy Information
Global Variety
and Accessibility
Information Sharing
Match Between System
and Real World
Just a thought
Designing for the planet means designing for people too. Wegan blends purpose with simplicity, one choice, one screen at a time.